Men’s cosmetic skin treatments are experiencing unprecedented growth in Melbourne and across Australia. This cultural shift is reshaping self-care norms, with men now enthusiastically adopting cosmetic procedures and skincare routines once considered exclusive to women. The Growth of Men's Skincare in Melbourne Recent industry data reveals that the number of male skincare users in Australia increased by 16.7% over the past five years—jumping from 4.2 million in 2021 to 4.9 million in 2025. Today, 43.4% of men use skincare products , up from 40.5% five years ago. Melbourne’s clinics are seeing a surge of interest, with men of all ages eager for aesthetic skin treatments and cosmetic enhancements. Changing Attitudes and Cultural Drivers A 20.7% uptick in male skincare routines signals broader acceptance of self-care among men. Social media, celebrity endorsements, and new perceptions of masculinity drive demand for aesthetic procedures. Men now view skin rejuvenation, contour...
Here is a blogs share by Bay Medical Aesthetics, which is a renowned cosmetic clinic in Melbourne that can address any skin concerns.